Traffic is actually an expense, not a benefit. You do not understand how digital marketing works.
But beyond that, my question is who cares? So what if Pinterest does send more traffic equivalently than Facebook to your site? Does that mean that people from Pinterest actually buy things from you? Does it mean they fill out a lead form? Does it mean they sign up for an email newsletter? Or does it mean that they look at one pretty picture, never to return again? And unless you know the answer to that question, you are fooling yourself. The original source of that, I think – as you pointed out, Eric, or Tom Webster did – was a ShareThis study, which doesn’t necessarily mean everybody. Pinterest is sending more traffic from Twitter. The reason I got on this soapbox initially is that there’s been a lot of reporting lately – in fact, I think we even talked about it here on the podcast a few weeks ago – about Pinterest’s power as a referring source, that Pinterest is sending more traffic than Facebook. It is perhaps the most overrated metric in the history of math, because just because somebody shows up at your site doesn’t mean they do anything on your site that is inherently of value. And at the end of the day, that is a crappy metric. Jay: So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. Jay: Did you write blog posts while they were there? Tristan, edit that out.Įric: Yeah, cut that. Jay: Yeah, I don’t know if they’re Social Pros listeners. But you know, it is what is.Įric: Also a bad call to publicly acknowledge that you ignore your in-laws on a public podcast. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term.
I know a guy named Jamie Beckland that I guess went to work there from working at an agency. We’ll talk more about them in a week or two.Įric: Yeah, good guys at Janrain. And a new sponsor joining the podcast this week, our friends at Janrain, who do social sign-in and a bunch of other like magical voodoo. Infusionsoft, who we use for all of our email stylings. Of course, Argyle Social, Eric’s company, data driven, social media management software. Jay: So I want to just quick shout out to our fantastic sponsors here on Social Pros. He is the antidote to what ails you in New Orleans. In fact, one of the tweets this morning was, “Who needs bloody marys when you have The Sales Lion”. And one of them sent me a text saying, “Do you know this guy, Marcus Sheridan? He is blowing the room away.” We should’ve gotten a bigger hotel room.Įric: So Marcus spoke at a conference, evidently, that a couple Argylers attended. He will be joining us in just a second on the show. Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion. I am Jay Baer joined by my trusty sidekick, Eric Boggs from Argyle Social. We’re stepping it up here a little bit in episode 15. That was a new introduction on the Social Pros podcast. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription We use Argyle Social for our social engagement we use Infusionsoft for our email Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy).
#Gary loopman software#
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. Listen Nowįind us on iTunes: Please Support Our Sponsors Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). This episode features Marcus Sheridan of The Sales Lion. This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media.
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